Swiss premiere for LED dasher board!

Digital LED advertising spaces are already providing entertainment for spectators in several different sports and offering clubs, leagues and marketers an additional source of income.

Animated LED advertising with colorful luminosity has also become an attractive form of advertising in ice hockey. So far, however, their use has been limited to the 2nd row.

Now a first tryout test has been run in the first row on an engo dasher board in Switzerland.